Heartland Restaurant Spotlight: EMV Processing

Small chip, more security, and we’re ready

Bank in October 2015, Visa, MasterCard, Discover, and American Express mandated liability shifts for fraudulent transactions. This means that merchants using legacy magnetic stripe readers for accepting credit cards carry the entire burden for merchant chargebacks if a card with a chip is swiped. While EMV payment terminals are typically more expensive to purchase than magnetic stripe readers, it’s important to weigh the upfront cost against the potential long term cost of paying for customer-initiated chargebacks. Many consumers will prefer using merchants capable of processing EMV transactions because EMV advertises an enhanced level of payment security.

Our Cloud POS system, Heartland Restaurant uses EMV Chip Reader payment terminals with a built-in pin pad. They offer EMV, NFC/contactless, and MSR and are PCI PTS 3.1, MasterCard PayPass, Visa payWave, American Express ExpressPay, and Discover DPAS certified.

Wave your Smartphone or Smartwatch to pay with NFC technology!

Near field communication (NFC), is a form of contactless communication between devices like smartphones and smartwatches using Apple Pay, Android Pay. Heartland Restaurant POS, using the integrated payment terminals, allows a user to pay for their purchases using their smartphone or smartwatch. Compared to EMV, NFC transactions are much faster and provide the same level of chargeback protection. NFC technology works with Apple Pay, Google Wallet, and other mobile wallet platforms.

Your transition should be simple and secure, just like EMV. Contact us to be on top of the game when it comes to your business.